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To give real service you must add something that cannot be measured with money and that is sincerity and integrity’


D Adams


About Sarah GCF (APF) Advanced 

Sarah is the main designer and framer. From a hobby started in 1999 a passion developed and she has now been in the picture framing industry for several years.  In this time she has framed a wide variety of items and developed many techniques to cope with the varied challenges framing brings. She is a Advanced Conservation Fine Art Trade Guild Certified Picture framer meaning her standards are exceptionally high specialising in Level 1 Museum and Level 2 Conservation framing.


Our Ethos

Our ethos is to provide a truly personal product based on you the customer and the item to be framed, we can proudly say that no two frames we produce are the same. We love what we do and strive to show this in our service, have a look at our testimonials on the GALLERY page to. Our accreditation body is the Fine Art Trade Guild FATG and we follow their standards, see below.

Our Workshop

All framing work is at our small rural home based workshop, in the Forest of Dean, Gloucestershire.


You are welcome to visit for advice and consultation, please contact us before planning a visit to confirm we are open.


Alternatively we offer a collection, home consultation and delivery service (please be aware there is a charge for the collection and delivery based on the distance travelled).


Areas We Cover

Cheltenham, Gloucester, Forest of Dean, Ross on Wye, Monmouth and Chepstow.


Close up of mount cutting process for picture framing

Our Craftmanship

Fine Art Trade Guild (FATG)

We are a member of the guild whose aim is to provide

  • A consistent bench-mark of standards

  • An informed choice of different levels of framing to suit customers’ individual needs

  • To enable customers to compare quotations on a ‘like-for-like’ basis. It is essential to demonstrate why a job may be priced above that given by a competitor and why a framer is recommending a particular level of framing

  • To show customers there is more to framing than meets the eye


The Guilds Framing Levels:


Level One (formerly Museum Level)

Suitable for museum quality works and artwork that is to be preserved for future generations. Includes high value items and artwork of potential or historical value. Processes must be reversible.

Level Two (formerly Conservation Level)

Suitable for collectable artwork that is to be kept for the future eg. original paintings and limited edition prints of moderate to high value, as well as items of sentimental value. Processes must be reversible.

Level Three (formerly Commended Level)

Suitable for replaceable artwork of limited commercial and/or moderate sentimental value and where visual appearance is more important than preservation. Preferably processes should be fully reversible.

Level Four (formerly Minimum level)

Minimum Framing Suitable for temporary display. An inexpensive “cash & carry” product into which customers can insert their own artwork which replaceable and no or low commercial and sentimental value. Preservation is not important.

For more information about the Fine Art Trade Guild click here:

Cutting wood frame piece for picture framing
Fine Art Trade Guild Web site
"Great service. Sarah is full of imagination. She really listens and always seems to understand what is required. I've found my forever framer! Highly recommend" Sandra
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