‘To give real service you must add something that cannot be measured with money and that is sincerity and integrity’
About Sarah GCF (APF) Advanced
Sarah is the main designer and framer. From a hobby started in 1999 a passion developed and she has now been in the picture framing industry for several years. In this time she has framed a wide variety of items and developed many techniques to cope with the varied challenges framing brings. She is a Advanced Conservation Fine Art Trade Guild Certified Picture framer meaning her standards are exceptionally high specialising in Level 1 Museum and Level 2 Conservation framing.
Our ethos is to provide a truly personal product based on you the customer and the item to be framed, we can proudly say that no two frames we produce are the same. We love what we do and strive to show this in our service, have a look at our testimonials on the GALLERY page to. Our accreditation body is the Fine Art Trade Guild FATG and we follow their standards, see below.
All framing work is at our small rural home based workshop, in the Forest of Dean, Gloucestershire.
You are welcome to visit for advice and consultation, please contact us before planning a visit to confirm we are open.
Alternatively we offer a collection, home consultation and delivery service (please be aware there is a charge for the collection and delivery based on the distance travelled).
Areas We Cover
Cheltenham, Gloucester, Forest of Dean, Ross on Wye, Monmouth and Chepstow.
Fine Art Trade Guild (FATG)
We are a member of the guild whose aim is to provide
A consistent bench-mark of standards
An informed choice of different levels of framing to suit customers’ individual needs
To enable customers to compare quotations on a ‘like-for-like’ basis. It is essential to demonstrate why a job may be priced above that given by a competitor and why a framer is recommending a particular level of framing
To show customers there is more to framing than meets the eye
The Guilds Framing Levels:
Level One (formerly Museum Level)
Suitable for museum quality works and artwork that is to be preserved for future generations. Includes high value items and artwork of potential or historical value. Processes must be reversible.
Level Two (formerly Conservation Level)
Suitable for collectable artwork that is to be kept for the future eg. original paintings and limited edition prints of moderate to high value, as well as items of sentimental value. Processes must be reversible.
Level Three (formerly Commended Level)
Suitable for replaceable artwork of limited commercial and/or moderate sentimental value and where visual appearance is more important than preservation. Preferably processes should be fully reversible.
Level Four (formerly Minimum level)
Minimum Framing Suitable for temporary display. An inexpensive “cash & carry” product into which customers can insert their own artwork which replaceable and no or low commercial and sentimental value. Preservation is not important.