To give real service you must add something that cannot be measured with money and that is sincerity and integrity’


D Adams


About Sarah GCF (APF)

Sarah is the main designer and framer. From a hobby started in 1999 a passion developed and she has now been in the picture framing industry for several years.  In this time she has framed a wide variety of items and developed many techniques to cope with the varied challenges framing brings. She is a Fine Art Trade Guild Certified Picure framer meaning her standards are exceptionally high.


Our Ethos

Our ethos is to provide a truly personal product based on you the customer and the item to be framed, we can proudly say that no two frames we produce are the same. We love what we do and strive to show this in our service, have a look at our testimonials on the GALLERY page to. Our accreditation body is the Fine Art Trade Guild FATG and we follow their standards, see below.

Our Workshop

All framing work is at our small rural home based workshop, in the Forest of Dean, Gloucestershire.


You are welcome to visit for advice and consultation, please contact us before planning a visit to confirm we are open.


Alternatively we offer a collection, home consultation and delivery service (please be aware there is a charge for the collection and delivery based on the distance travelled).


Areas We Cover

Cheltenham, Gloucester, Forest of Dean, Ross on Wye, Monmouth and Chepstow.


Our Craftmanship

Fine Art Trade Guild (FATG)

  • We are a member of the guild whose aim is to provide

  • A consistent bench-mark of standards

  • An informed choice of different levels of framing to suit customers’ individual needs

  • To enable customers to compare quotations on a ‘like-for-like’ basis. It is essential to demonstrate why a job may be priced above that given by a competitor and why a framer is recommending a particular level of framing

  •  A marketing tool; to show customers there is more to framing than meets the eye

  • To educate framers

  • To assist the Guild when arbitrating in disputes revolving round whether a given specification has been met


The Guilds 5 levels of standard are:

  1. Minimum Framing Suitable for temporary display. An inexpensive “cash & carry” product into which customers can insert their own artwork.

  2. Budget Framing Suitable for replaceable artwork of no commercial or sentimental value.

  3. Commended Framing Suitable for replaceable artwork of limited commercial and/or moderate sentimental value and where visual appearance is important. Preferably processes should be fully reversible.

  4. Conservation Framing Suitable for collectable artwork that is to be kept for the future, e.g. original paintings and limited edition prints of moderate to high value, as well as items of sentimental value. Processes must be reversible.

  5. Museum Framing Suitable for museum-quality works and artwork that is to be preserved for future generations,including high value items and artwork of potential or historical value. Processes must be fully reversible.


For more information about the Fine Art Trade Guild click here:


Fine Art Trade Guild Web site

© 2016 FELLOWS FRAMING Brook Cottage, Ayleford, Soudley, Cinderford, Glos, GL14 2UF